Hybrid Automation is an engineering solutions company which came into existence in October 2005. The company is a Durban based company with an ambitious view of the opportunities available for businesses in the South African economic climate. This small company has now expanded into an establishment that has gained a strong foot hold in the engineering industry with workshop and office premises in the Ever Growing River Horse Industrial Complex.

Description of Business
Hybrid has specialised itself in creating customised automated solutions to the manufacturing industry of South Africa. Hybrid Automation is an Approved Siemens Technology Partner enabling us to backup all Siemens automation and drives equipment in an efficient and professional manner.

The staff is highly qualified in their respective fields as required by their intense customer services on offer, such as Project, breakdown and maintenance services. Their project skills also include expertise in packaging, handling, process and information handling automation which is pertinent in the manufacturing industry.

The business also maintains a high-end client base as our portfolio mainly consists of blue-chip companies in South Africa and this is an indication of the excellence of quality of our products, services and the value that is compounded upon us by our customer service.

Target Market and Customers
Hybrid Automation has a unique philosophy in our approach to customer relationship management, in that we believe in partnering with our customers to create a unity which will facilitate a convergence of vision bringing about the optimal solution for the client at hand. Our goal is proportional growth between Hybrid Automation and our clients, Hybrid Automation also have a very demanding client base which require us to be productively efficient thereby implying positive growth and an ideal investment opportunity in the new South African economy that is now emerging.


Growth Trends in the Business
The current economic state in South Africa is one that is growing with the endurance of a skilled labour shortage. Even though there is currently a lack of skill one can still achieve quality at a low cost. Manufacturing is an emerging industry with an outstanding drive and efficiency which has lead to time saving, facilitating greater productivity whilst simultaneously reducing mistakes.

Pricing power
Due to the talented staff who are skilled in many facets of the business we lower the cost of production increasing the company’s pricing power and hence increasing the profit generating capability. The productivity advantage also has a spill over effect of reducing production time and creating a product that is in alignment with the desires of the customer, further increasing Hybrid’s leverage with regards to pricing power.

Company culture
Hybrid Automation is a company that’s culture is orientated towards its employees and their growth within the firm. We hire only the brightest and most inquisitive employees as learning is perceived to be a cumulative process. Integration amongst departments is achieved by the company’s emphasis on teamwork to the extent that employee evaluations are carried out between colleagues.

The work environment is described as a balance between working hard and playing hard, in that employees are free enough to dress casually but are responsible enough to comprehend the demands of their jobs and the consequences of their shortfalls. The employment process is series of rigorous interviews in order to accurately determine the level of skill of each applicant and only the best will be selected.

Their remuneration package is very generous as the salaries are above market average, include many benefit and they provide their employees with unlimited vacation time. This is so to be in compliance with their philosophy of hiring the most talented and competent people who are the most suitable for their position.

Conclusion
Hybrid Automation is a company that deals in automated solutions to manufacturing firms in South Africa. Our staff are highly trained and have diligent attitudes with regards to the work at hand. Hybrid’s philosophy of customer integration has done them well thus far and has facilitated the accumulation of a high-end client base, which is an asset that makes Hybrid a potentially good investment opportunity. The current economic climate of South Africa is currently unstable with many adverse trends occurring in the market yet Hybrid Automation has continued to demonstrate growth which is very promising in nature. Our expertise has resulted in many spill-over benefits such as pricing power, increased productivity and decreased costs.

The Company also emphasised the value that we attribute to our employees in terms of our work environment and remuneration packages. Hybrid Automation can only be described as the rising star in the vast universe of the economy.



CONTACT US


Physical Address
Unit 16, Briarpark
10 Queen Nandi Drive
Briardene,
4051

Postal Address
P.O. Box 40093
Redhill
4071

Tel: +27 31 573 2795
Fax: 086 6236 051
Cell: +27 83 444 3271


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