Hybrid Automation is an engineering solutions company which came into
existence in October 2005. The company is a Durban based company with
an ambitious view of the opportunities available for businesses in
the South African economic climate. This small company has now expanded
into an establishment that has gained a strong foot hold in the engineering
industry with workshop and office premises in the Ever Growing River
Horse Industrial Complex.
Description of Business
Hybrid has specialised itself in creating customised automated solutions
to the manufacturing industry of South Africa. Hybrid Automation is
an Approved Siemens Technology Partner enabling us to backup all Siemens
automation and drives equipment in an efficient and professional manner.
The staff is highly qualified in their respective fields as required
by their intense customer services on offer, such as Project, breakdown
and maintenance services. Their project skills also include expertise
in packaging, handling, process and information handling automation
which is pertinent in the manufacturing industry.
The business also maintains a high-end client base as our portfolio
mainly consists of blue-chip companies in South Africa and this is
an indication of the excellence of quality of our products, services
and the value that is compounded upon us by our customer service.
Target Market and Customers
Hybrid Automation has a unique philosophy in our approach
to customer relationship management, in that we believe in partnering
with our customers to create a unity which will facilitate a convergence
of vision bringing about the optimal solution for the client at hand.
Our goal is proportional growth between Hybrid Automation and our
clients, Hybrid Automation also have a very demanding client base
which require us to be productively efficient thereby implying positive
growth and an ideal investment opportunity in the new South African
economy that is now emerging.
Growth Trends in the Business
The current economic state in South Africa is one that is growing
with the endurance of a skilled labour shortage. Even though there
is currently a lack of skill one can still achieve quality at a low
cost. Manufacturing is an emerging industry with an outstanding drive
and efficiency which has lead to time saving, facilitating greater
productivity whilst simultaneously reducing mistakes.
Pricing power
Due to the talented staff who are skilled in many facets of the business
we lower the cost of production increasing the company’s pricing
power and hence increasing the profit generating capability. The productivity
advantage also has a spill over effect of reducing production time
and creating a product that is in alignment with the desires of the
customer, further increasing Hybrid’s leverage with regards
to pricing power.
Company culture
Hybrid Automation is a company that’s culture is orientated
towards its employees and their growth within the firm. We hire only
the brightest and most inquisitive employees as learning is perceived
to be a cumulative process. Integration amongst departments is achieved
by the company’s emphasis on teamwork to the extent that employee
evaluations are carried out between colleagues.
The work environment is described as a balance between working
hard and playing hard, in that employees are free enough to dress
casually but are responsible enough to comprehend the demands of
their jobs and the consequences of their shortfalls. The employment
process is series of rigorous interviews in order to accurately
determine the level of skill of each applicant and only the best
will be selected.
Their remuneration package is very generous as the salaries are
above market average, include many benefit and they provide their
employees with unlimited vacation time. This is so to be in compliance
with their philosophy of hiring the most talented and competent
people who are the most suitable for their position.
Conclusion
Hybrid Automation is a company that deals in automated
solutions to manufacturing firms in South Africa. Our staff are
highly trained and have diligent attitudes with regards to the work
at hand. Hybrid’s philosophy of customer integration has done
them well thus far and has facilitated the accumulation of a high-end
client base, which is an asset that makes Hybrid a potentially good
investment opportunity. The current economic climate of South Africa
is currently unstable with many adverse trends occurring in the
market yet Hybrid Automation has continued to demonstrate growth
which is very promising in nature. Our expertise has resulted in
many spill-over benefits such as pricing power, increased productivity
and decreased costs.
The Company also emphasised the value that we attribute to our employees
in terms of our work environment and remuneration packages. Hybrid
Automation can only be described as the rising star in the vast
universe of the economy.
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